J Aaron Anderson

Last updated January 23rd 2010
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JAARONANDERSON.COM

Philadelphia, PA 08312 - The United States of America
ACompetitorsChallenge.com

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PROFILE 

Award-winning artist / creative consultant skilled at innovative on-brand solutions with extensive graphic production experience for Web, Search, Interactive Disc, Print, Audio, Video & Live Event.

A dynamic Team player and detailed Project Manager with well-developed written and verbal communication abilities.

Highly skilled in client/vendor relations and negotiations; talented as well at building and maintaining win-win partnerships.

Results oriented passionate hands-on leader who is an expert at creating engaging communication designs.

A touch-point innovator for effective awareness & conversion performance.

Accustomed to performing in intense deadline-driven environments with an emphasis on tight budget requirements.

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CAREER EXPERIENCE 

Current Contract NDA, Chester, PA

January 2008 - (ongoing)

Creative MultiMedia Consultant
Advise, invent & develop best of breed strategies for all internal and end-customer-facing media solutions including logos, landing pages, symposium presentations, vlog GUI, just-in-time informational handhouts, and other print marketing materials from concept through production and post measurable analysis.

  • Since January 2008, currently serving at a multi-million dollar academia entity as it's sole ITS-centric MultiMedia Creative Consultant for a vast array of large-scale print and web-based projects.
  • Currently developing an information security application for 7,000+ end-users.
  • Designed solutions for EPA & FERPA Compliancy.
  • B2C Audience Development
  • Actively campaigning green-initiative grants.

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Self Employed (Freelance), (location listed per client)

August 2007 - December 2007

Creative Solutions Consultant
Produced a vast array of multimedia projects with Adobe Creative Suite and other assisting technologies for Medical, eCommerce, Customer Service and Communication verticals.

CeraBellaCandles / Philadelphia, PA - client
CeraBellaCandles.com
  • SEO Organic Long Trail Keyword Bucket Campaign :
Best-Handmade-Organic-Soy-Candles.com
  • Event Production Consulting
  • Corporate Identity / Branding Design
  • B2B Partnership Consulting
  • Invented a new product line for the Client which produces a new supplemental stream of income.

Sprint Street Vitamins / Dayton, OH - client
Dreaminol.com
  • SEM conversion lift for Google Adword ROI
  • Wordsmith Message Design
  • Lead Capture Landing Page Creative Funnel Design

Canine Justice Network / Cincinnati, OH - client
CanineJusticeNetwork.com
  • Non-Profit Message Development
  • Corporate Identity / Branding Design
  • Dog/Human MatchMaking Street Flyer Design
  • Website Fudraising Design

Bygone Video LLC / Nashville, TN - client
BygoneVideo.com
  • eCommerce Branding Design
  • Website Checkout "critical-path" Design

Studio Nine Photography / Philadelphia, PA - client
StudioNine.com / StudioNineBlog.com
  • Target Audience Branding Design
  • Website Vlog Engagement Design

Concepts LLC / Los Angeles, CA - client
Concepts-LLC.com / TheNightClubRevolution.com
  • Entertainment Venue Design
  • Event Production Consulting
  • Corporate Identity / Branding Design
  • Investor Website Design

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Hotwire Communications, Wynnewood, PA

May 2007 - August 2007

Web Project Manager
Defined, developed and implemented graphics for IPTV, Print & Web

  • CPM managing contracting artists
  • Photoshop training other employees
  • Web UI Graphic Design
  • Strategize social networking.
  • Collaborated with and provided art direction to development team of 2 to 5.
  • Consult Higher Education Act compliancy
  • Data Decay management

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ING DIRECT BANK, Wilmington, DE

December 2006 - April 2007

Web Marketing Graphic Designer
Collaborated with Marketing Director to present strategy and design solutions to business stakeholders. Media silos included DM, TV, Event, Smart-Sell, SERM, with primary focus Web & SEM/SEO channel solutions.

  • Omniture & Coremetrics analysis
  • Web Statistics reporting
  • Extensive behavioral Graphic Design on Experiment (DOE Testing) for conversion web landing pages
  • Designed, implemented text & environmental display advertising
  • Big & Little "IA" Design elements.

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Independent Service Bureau, Odessa, TX

October 2000 - July 2006

Art / Creative Director
Founded start-up (employing 8-12 people) servicing 60 ongoing accounts, and over 500 engagements for leaders in ten verticals.

  • Designed complete Graphics for ad campaigns & business solutions as a full-service production house Service Bureau for regional Ad Agencies.

  • Coordinated and scheduled weekly creative Management by Objective S.W.O.T. meetings for Art Dept including layout, conceptual, functionality, engagement and repository production.

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USAOnline Incorporated, ISP, Midland, TX

February 1999 - September 2000

Interactive Graphic Designer
Developed stabilizing IT Support & Web solutions in a chaotic ad-hoc fire-fighting business environment.

  • Designed & Produced 40+ page in-house magazine with packaged Print Advertising.
  • Multi-location management of coordinated operations for five satellite offices in Texas & New Mexico.
  • Responsible for branding and maintaining consistent corporate identity throughout all initiatives across all satellites.

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GaeaNet Design, Cincinnati, OH

May 1997 - January 1999

Art Director
Performed leading role in the conceptualization, design and production of over 20 verticle small business catagories.

32 website clients coupled with Re-branded Corporate Identity and Print Advertising Design.

Assorted Clients included :
  • Entertainers: 4RedHair.com
  • Machinery: Bartels-Inc.com
  • Manufacturing: EagleCustomHomes.com
  • Restaurant: Deshas.com
  • Authentic Dining: JackQuinn.com
  • Major League Sports: CincinnatiReds.com
  • RealEstate: ChipShaw.com; JeffRameyHomes.com
  • Music: BaroqueViolinShop.com; Cremona.com
  • Non-Profit: GCCPA.org
  • Academia: WrightState.edu Dept. of Medicine


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Paradigm Communication Group, Cincinnati, OH

May 1996 - April 1997

Interactive Graphic Designer
Multi-Media Graphic Designer which produced Web, CD, TV Storyboards, Set Design & Digital Forensics.

  • Best boy/grip (non-union)
  • Lead Web Designer
  • TV Commercial Storyboard Artist
  • Co-led Web Programming

Assorted Clients included :
  • Tide Detergent: TheClothesLine.com
  • Formica Global: Formica.com
  • Baldwin Piano: Pianovelle.com
  • AndrewJergens: Bioré.com
  • Alcoa: Interactive Sales GUI Application
  • Arby's Resturaunts: :30,:60 TVspots & print
  • Cincinnati Bengals: SeasonTicket Infomercial


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Anything Airbrushed, Cincinnati, OH

April 1995 - May 1997

Illustrator / Artist
Airbrush Illustrator and Fine Artist which also designed event promotional materials for the tri-state area.

  • Developed 'ground-breaking' methods for template technique, portraiture 'dark flesh' color and spray-away hardware management.

  • Solely conceived and then co-led with founder the expansion the one storefront to a fledgling second amusement park satellite which still thrives seasonally open.

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SOLUTION EXPERIENCE 

Extensive skilled graphic design experience in the following : ( including various other types of projects not listed...)

Print Graphic Design
  • Corporate Identity Design
  • Takeones Flyer Design
  • Newsletter Content Design
  • Promo Posters Design
  • Targeted Direct Mailer Design
  • Magazine Layout & Publication
  • Media Kit Design
  • Annual Report Layout & Design
  • Print Advertisements
  • Environmental Signage
  • Vehicle Wrap Ads
  • Menus & Music CD Covers
  • Labels & Packaging
  • Large Format Displays
  • Niche Specialty Items

Multimedia Graphic Design
  • Brochure-ware 1.0 Website Design
  • E-commerce Website Design
  • Social/UGC 2.0 Website Design
  • Flash Interactive Website Design
  • Digi-Photo & Video Graphics
  • 3-D & Animation
  • Forensic & Court Graphics
  • Interactive Disc click-thru Design
  • Interactive TouchScreen Design
  • Storyboard Graphic Layouts
  • Favicon & Avatar Design
  • Photography Set Design
  • Location Scouting & Design
  • Video & Film Set Design
  • Traditional Illustrator & Painter

Graphic Design Strategies
  • Brand Portfolio Strategies for [Conversion]
  • Brand Proposition Strategy for [Cultivation]
  • Brand Creative Direction for [Awareness]
  • Project Management
  • Competitor Profiling & Strategies
  • Big & Little "IA" Management

Marketing Graphic Design
  • Targeted E-mail Campaign Design
  • Geo-Demographic Targeting Design
  • Psycho / Behavioral Design
  • Multi-Variable DOE Testing
  • LIVE Event Graphics
  • Environmental Graphics
  • Press Release Support Graphics
  • Conference Exhibit Design


TECHNICAL / SKILL PROFICIENCY
Affluent in assorted creative development environments below : ( including various other packages not listed...)

Print
Extensive pre-press knowledge.
  • Quark Xpress
  • Adobe CS3 Bridge
  • Adobe CS3 Photoshop
  • Adobe CS3 Illustrator
  • Adobe CS3 Streamline
  • Adobe CS3 Version Cue
  • Macromedia Freehand MX
  • Adobe PageMaker 7

Web
Design & Development experience.
  • Adobe Dreamweaver CS3
  • MS Visual Studio .Net 2003
  • Adobe CS3 Acrobat Pro
  • Adobe CS3 Fireworks
  • Adobe CS3 InDesign
  • Adobe GoLive CS2
  • Microsoft FrontPage
  • Eclipse Application Platform
  • JQuery & YUI Frameworks

Interactive / Multi-Media
  • Adobe CS3 Flash
  • SoThink Decompiler 3.5
  • Macromedia Authorware
  • Macromedia Director MX

A/V
  • Avid & Avid Express DV
  • Adobe CS3 Premiere
  • Adobe CS3 OnLocation
  • Adobe CS3 After Effects
  • Media 100
  • Avid & Avid Express
  • Pinnacle Video Capture





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EDUCATION 

Widener University, Chester, PA, June 2007 - ongoing (part-time) 12 sem.hours

Bachelors in Liberal Arts and Sciences in Computer Science Concentration , 3.25 Grade Point Average

 

NJ Career Center, Vineland, NJ, December 2007 - July 2008

Sylvan Prometric/Pearson VUE Microsoft Application Developer (MCAD) in .Net Application Design & Development PrepTest Qualified to take Certification Exam

 

Dimensions of Behavior, Midland, TX, Fall 2003 - Winter 2003

DiSC Profile Segment Number is :: 7447 - Creative in Personnel Profiling / Team Building

 

The Art Institute Of Cincinnati, Cincinnati, OH, September 1994 - July 1996

Associate Degree in Applied Sciences in Design, 4.0 Grade Point Average

 

Scarlet Oaks Vocational School, May 1994 - August 1994

Photography Certificate in Photography & Special Lighting Techniques, 4.0 Grade Point Average

 

Little Miami High School, Cincinnati, OH, September 1990 - June 1994

Graduation Diploma in Math & Science concentration, 3.87 Grade Point Average

 

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RECOGNITION 

  • August 2008 :: Written Exam Level 03 Achieved of the National
Teachers Exam (NTE) Scoring Guide
  • ADDY Award Winner :: 2007 MoveOutMoveUp.com - Financial Interactive Website Design
( Spot Graphics & Project Management )
  • 1st Place Winner :: 2005 " Rachel's Challenge " - Tribecca / Amazon.com iFilm Festival
( On-Location Grip & Project Management )
  • Honorary Business Member :: 2002 Small Business Association of Texas - recognized by Texas GOP Representative Tom Delay
  • Who's Who in American Business :: 2000 Notable Professional of Merit - recognized for Multi-Media Leadership
  • Golden Effie Award Winner :: 1998 BiorÃ?© - AMA Product Launch
( Website development & Brand awareness )
  • Silver Addy & Bronze Medal Winner :: 1998 NY Multimedia Festival -
( Graphic Design for Demo CD )
  • 1st Place Winner :: 1997 CincinnatiReds.com - MLB Website
( SEO web visitor stickiness organic traffic development )
  • Addy Honorable Mention :: 1996 BaroqueViolinShop.com - Cincinnati AdClub
( Website design & development )

+ Coordinated a "Positive Alliance" initiative of outside dollars (grants & investors) cultivating B2B relations to further fund SMB projects.
+ Boosted Marine Heritage Foundation's e-commerce net gains 300% over the span of the 2 year website hosting contract.
+ Expanded the ArtStudio's net profits est. 135% by opening up and incubating its first remote satellite stand.
+ Budgeted $150,000 our Web Production Team was a critical roll-out component that contributed to Bior�© reporting profits over 127 MM in its initial 16 months as it began to define a new 'space' in facial care products.

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HOBBIES 

Local Municipal e-Governance, Intense Cardio Fitness, Kickboxing, Weightlifting, Painting, Networking, Writing & daily Reading.

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